Objective

Creative leader and storyteller with 15+ years of experience shaping brand narratives, leading multidisciplinary teams, and delivering high-impact campaigns. Currently serving as Associate Director of Creative Strategy at talkStrategy, I specialize in bridging strategy and design to create compelling, culturally relevant work. Rooted in San Antonio with a deep understanding of community-driven storytelling, I bring a collaborative mindset, strong creative direction, and a passion for building brands that resonate and endure.

CORE SKILLS

  • Creative Direction & Brand Strategy

  • Integrated Campaign Development

  • Executive Messaging & Presentation Design

  • Visual Storytelling & Content Systems

  • Team Leadership & Cross-Functional Collaboration

  • Motion Graphics, Video & Multimedia Production, and UX Design

  • Adobe Creative Suite (InDesign, Illustrator, Photoshop, After Effects, Premiere, XD, Animate)

  • Event Branding & Experiential Design

  • Strategic Thinking, Problem Solving & Innovation

PROFESSIONAL EXPERIENCE

Associate Director of Creative Strategy

talkStrategy | 2025–Present

  • Lead creative strategy across multiple high-profile client accounts, guiding campaigns from concept through execution across digital, social, experiential, and video platforms.

  • Direct and mentor designers, writers, and multidisciplinary creatives to elevate quality, consistency, and innovation across deliverables.

  • Partner with executive leadership and clients to shape brand positioning, messaging frameworks, and long-term creative vision.

  • Oversee presentation design and storytelling for executive-level communications, pitches, and major initiatives.

  • Drive cross-functional collaboration to ensure alignment between strategy, design, and business objectives.

Senior Creative Strategist

talkStrategy | 2023–2025

  • Led strategic content development for integrated campaigns across web, social, video, and digital platforms.

  • Developed compelling visual narratives for presentations, branded content, and marketing initiatives.

  • Collaborated cross-functionally to translate insights into creative solutions that drive engagement and impact.

  • Supported executive messaging and internal communications through thoughtful, design-forward storytelling.

Video Production Specialist I

USAA | 2022–2023

  • Produced motion graphics and video content supporting Enterprise Advice initiatives.

  • Created digital content to improve brand awareness, SEO performance, and member engagement.

  • Ensured alignment with brand standards across all deliverables.

  • Collaborated with corporate stakeholders to deliver high-impact communication assets.

Lead Visual Designer

McNay Art Museum | 2019–2022

  • Led creative direction for exhibitions, donor campaigns, and institutional branding.

  • Managed projects from concept through production, maintaining visual consistency across all touchpoints.

  • Developed campaigns supporting fundraising, membership growth, and educational initiatives.

  • Designed large-scale collateral and executive presentations for key stakeholders.

Graphic Designer

The DeBerry Group (now talkStrategy) | 2018

  • Designed marketing collateral across print and digital platforms for diverse clients.

Graphic Designer

Aguillion & Associates (now Aguillion Creative) | 2017

  • Developed branding and marketing materials for a range of clients.

  • Contributed to internal brand strategy and messaging efforts.

Graphic Designer

Sprout Marketing | 2013–2016

  • Designed print and web assets for real estate marketing campaigns.

  • Art directed industry-themed photo shoots and visual campaigns.

  • Led trade show and large-format design for regional and national events.

Executive Assistant

Internacional Realty (now MOX) | 2009–2012

  • Produced executive reports and investor communications.

  • Supported leadership with company-wide reporting and internal messaging.

  • Created and managed monthly company newsletter.