Led the development of the San Antonio SkyRide brand identity, including logo design and a comprehensive set of brand guidelines to support the reintroduction of the city’s iconic attraction. Created a vibrant, playful visual system rooted in bold color, motion, and moments of surprise and delight that captures the joy and energy of the experience itself.

Developed a responsive logo system designed to adapt seamlessly across a wide range of formats and environments, from large-scale signage to digital and mobile applications—ensuring consistency without sacrificing impact. Built a flexible, scalable identity with clear standards for implementation across environmental, digital, and promotional touchpoints, prioritizing memorability, adaptability, and audience engagement.